Tag Archives: activating

All aboard the Activation Train

Like a face-lift for nuts...

Like a face-lift for nuts…

I’ve hopped on too. How embarrassing. Poor Pete Evans copped a lot of flack in 2012 for activating his almonds, but now it seems to be the latest food trend, one that until recently I thought was a load of nonsense. It’s that word! Activated. It makes them sound like little ticking almond bombs. Maybe if we used a different one? Awakened? No, now they sound like born-again almonds. For the purposes of this post, let’s use invigorated! Very enthusiastic. Continue reading